China's population over 60 has reached 240 million and the scale of elderly tourism market is getting larger and larger. According to China Aging Problem National Commission's survey, the number of elderly tourists has accounted for more than 20% of the total number of tourists in China. If China calculates 5 billion tourists per year, the number of elderly people would reach 1 billion.
[Yada Insight]
With the improvement of domestic economic level and tourism popularity, the travel activity of middle-aged and elderly people has increased steadily in China. Meanwhile, under the ageing trend, the elderly has brought great potential for tourism market. In the future, travel agencies may focus on the elderly market segment and design tourism products to meet the needs of the elderly, especially focusing on the development of wellness and healthcare travel products.
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