Theme Entertainment Industry: A Universally Shared Global Experience

【Yada Insight】

With the advent of consumption upgrading era, consumers are increasingly demanding service experience, especially the consumption concept is shifting towards the enjoyment-type consumption stage of tourism and entertainment, which makes the global theme entertainment industry booming. China with a thousand years of culture is facing a trend of innovation in cultural resources. In recent years, investment in China's theme park market is on the rise, but there is still a certain gap between the overall tourist population and other developed countries such as the United States. The data shows that the proportion of Chinese people visiting theme parks is about 13%, while the proportion in the United States is 65%. It is estimated that by 2020, the total number of tourists from China's theme parks will exceed that of the United States.