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Yangxian Ecological Tourism Zone Homestay Hotel Seminar (2nd Phase) Held Successufully

Date:2020.11.19

On the morning of November 19th, Yangxian Ecological Tourism Zone Homestay Hotel Seminar (2nd Phase), jointly held by Yixing Yangxian Ecological Tourism Zone and Yada Academy jointly ended. The Seminar lasted two and a half days. 33 homestay hotel managers from Zhangzhu Town and Hufu Town attended the seminar.



The Seminar offered classroom lectures, on site teaching and interactive exchanges, with curriculum fitting the theme. During the learning sessions, Mr. Chen Gu, the founder of Anji Xiaoyin Village (homestay hotel village) and design director, shared homestay hotel planning & design, branding, marketing strategy and etc. under the theme New Round of Down to the Countryside. Executive Dean of Yada Academy Ms. Luo Xuhua gave a lecture with the topic on the current situation and future of the homestay hotels in the Tourism Zone under the theme Plan Based on Insight and Change with Trend through research result. She suggested that homestay hotel owners should make the strategy according to the environment, keep improving hardware and software, strengthen service awareness, improve service ability and enhance operation quality.



During the on-the-spot teaching, students visited Zhejiang Anji Xiaoyin Homestay Hotel Village, Hangzhou Alor Valley and Cha Xie Li She homestay hotel to learn the theme creation and marketing awareness. The participants listened to homestay hotel owners on operation experience. They also gave comments and suggestions on homestay hotel development in the Tourism Zone by group discussion and exchanges, and had pragmatic gains.



Participants were deeply inspired by expert guidance and on-the-site feeling. Students expressed their gratitude to the Tourism Zone Management Office and Yada Academy on thoughtful arrangement. They would fully use what they learned in the Seminar, including the leading management concept and successful experience, to improve homestay hotel construction and management level, and contribute to the Tourism Zone development.



Deputy Director of Yangxian Ecological Tourism Zone Management Office Mr. Jiang Jianchao, Deputy Chief of Zhangzhu Town Mr. Yang Juntao and Deputy Chief of Hufu Town Ms. Cheng Ying attended the Seminar and issued the Course-completion Certificates to students.