Gaochun Park Launched Merchant Attraction New F&B Business Pattern Officially Settled In

Recently, KFC, the global food & beverage chain brand, signed the cooperative agreement with Nanjing Gaochun Health Leisure Tourism Park (HLTP). KFC restaurant officially settled in the commercial street of Nanjing Gaochun Graceland, which marked the overall beginning of merchant attraction by Nanjing Gaochun HLTP.

The commercial street of Nanjing Gaochun Graceland has the floor area of 38,000 m2. It is one important part of Gaochun HLTP. In virtue of advantageous location of Gaochun HLTP, the commercial street possesses mature business circle and customer size with huge market potential, covering 460,000 Gaochun long-term residents, one million annual travelers to Gaochun Old Street and over 8,000 high-end residents of Gaochun Graceland. In the future, Gucheng Bay, the high-end parent-child holiday resort jointly created by Yada and CYTS, will bring more high quality customers for the commercial street after completion.  

The arrival of KFC proves Nanjing Gaochun HLTP’s location value, client quality, business pattern and the professionalism of commercial management & operation team, in particular the business value of Gaochun Graceland and Gucheng Bay. Nanjing Gaochun Graceland is composed of the leisure street for slow life and the low-density wellness residential community for all ages. The planning land use is over 400mu. Gucheng Bay has more than 700mu of planning land use and 100,000m2 of overall floorage. Based on the demands of high-net-worth individuals in Yangtze River Delta on family trip and high-end life quality, it is created into the first night travel destination and fashion consumption area in Gaochun. The business pattern of Gaochun Graceland and Gucheng Bay is abundant, including healthcare & wellness, travel & resort, early education for children, featured retail, leisure & entertainment, cultural creation and education, etc., which could generate synergistic effect among brands of the commercial street. In addition, CYTS is in charge of merchant attraction & operation management and Yada Greentown is in charge of property service, which ensure the commercial street’s operation effectiveness and order.

So far, besides KFC, Nanjing Gulou Kindergarten, New Century Resort Hotel, Graceland Canteen and Ageless Center have entered into the commercial street. Other brands covering food & beverage, supermarket, fitness center, café, pharmacy and early education are in negotiation. Along the completion of the commercial street and brands settlement in succession, commercial supporting facilities of Gaochun HLTP will mature gradually, which would provide more convenience for the Park and the development of all-for-one tourism in Gaochun.