Date:2019.12.30
On the afternoon of December 30th 2019, Gaochun District All-for-One Tourism Planning Concept Seminar was held in the conference room of Gaochun District People's Government. The conference mainly listened to the domestic professional exhibition and all-for-one tourism promotion & marketing team – CYTS LinkageCo., Ltd. to report on the development of all-for-one tourism planning in Gaochun District. Secretary of Gaochun District CPC Mr. Wu Yongqiang, District Mayor Mr. Liu Wei, Deputy Secretary Ms. Zhang Zhaoxia, Executive Deputy District Mayor Mr. Zhang Zheng, Secretary of Slow City Management Committee Mr. Li Xiaobin and responsible people from the Slow City Management Committee, departments, offices and bureaus of the District Government, towns and counties attended the meeting. Founder of Yada Mr. Jiang Jianning, Chairman of Jiangsu Yada Mr. Zhou Jianping, General Manager of CYTS Culture & Tourism Department Mr. Li Dongchuan and relevant people from Linkage and Yada Capital were present on invitation. The Meeting was hosted by Secretary Mr. Wu Yongqiang.
First of all, Founder of Yada Mr. Jiang Jianning made an address before the meeting. He pointed out that, Gaochun has advantages in location, advanced infrastructure, beautiful ecology and rich natural & cultural tourism resources. At the commencement of Yada Gaochun Project, he had attached great attention on the all-for-one tourism development situation in Gaochun. He was impressed by the long-term consistent determination of successive District government leaders to develop ecologically, especially in the latest two years, Gaochun District has made great efforts to improve the brand of “International Slow City”. Meanwhile, he also kept thinking about how to transform the excellent ecological advantages into industrial development drive. In his opinion, if it promotes the tourism by using the name card of “International Slow City”, Gaochun District should have an overall planning, coordinate resources as a whole, and cultivate a group of high quality tourism market players of its own as core competitiveness. Therefore, Yada worked with CYTS team to prepare for nearly one month this time. We hope our efforts could be helpful of the tourism development in Gaochun.
In the meeting, based on Gaochun’s advantages in location, traffic and nature as well as the status of tourism, General Manager of CYTS Culture & Tourism Department Mr. Li Dongchuan systemically explained Gaochun District’s city brand positioning, tourism development direction, tourism industrial operation type & products and all-for-one tourism IP planning & implementation surroundings the tourism market development situation at home and Yangtze River Delta. He suggested Gaochun enter into the segment of family trip, use Yada Gaochun scenic area (with Gaochun Old Street) as the portal and site to integrate all-for-one tourism lines and resources in Gaochun, and adopt double main lines marketing – traditional festival and large-scale events, which could fast enhance Chaochun’s recognition as a tourism brand and advance its tourism development as a whole.
Responsible persons from Gaochun District committees, offices, bureaus and towns as well as the leadership present made a statement in turn. All people present spoke highly of CYTS’s expertise and development thoughts.
District Mayor Mr. Liu Wei and Secretary Mr. Wu Yongqiang gave the concluding remarks respectively at last.
District Mayor Mr. Liu Wei said, Gaochun must develop the all-for-one tourism by taking this chance. The Slow City Management Committee should take this opportunity to work with CYTS team. This meeting was mainly to design the development strategy. In the next stage, the main work is to deepen the implementation plan and procedures. With the CYTS platform, Gaochun could get better resources.
Secretary Mr. Wu Yongqiang expressed his gratitude to Yada and CYTS teams for their suggestions regarding the development of tourism industry in Gaochun District. He pointed out that the development of tourism industry in Gaochun District must focus on planning and key breakthroughs. Government should create conditions for market players and allow them to play the leading role. He respected the professionalism of Yada and CYTS teams. In the next step, the teams of both sides should focus on: 1. Refining and deepening the overall positioning of all-for-one tourism industry proposed today, unifying Gaochun's existing resources; 2. Researching how to build the Gaochun city business card and "International Slow City" brand in a coordinated way and give full play to amplification effect; 3. For CYTS proposed product concepts of "One Center & Four Groups" and "Maintain Dual Activity Lines Throughout the Year", we must come up with an implementation plan; 4. Planning the promotion effect of Yaxi low flying airport to the local tourism industry. He requested that after the meeting, Secretary of Slow City Management Committee Mr. Li Xiaobin lead a special working group to actively connect with the CYTS team and carry out this work in a comprehensive and solid manner.