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Yangxian ETZ “Cultural Tourism” Development Forum Successfully Held at Yada Culture & Art Center

Date:2021.04.28



On April 28th, 2021 Yixing Yangxian Ecological Tourism Zone “Cultural Tourism” Forum was successfully held at Yada Culture & Art Center of Yada Yangxian Xishan. Nearly one hundred participants, including cultural celebrities, experts and scholars and industrial leaders, gathered at Yangxian to discuss the topic on cultural tourism innovation and negotiate the cooperation and development. Former Vice-governor of Jiangsu Provincial Government Mr. Zhang Jiuhan, Chairman of Jiangsu Literary Federation Mr. Zhang Jianhua, Mayor of Yixing Municipal Government Mr. Chen Shoubin, standing committee member of Yixing Municipal Party Committee and Head of Propaganda Department Ms. Shen Xiaohong and Chairman of Yada Mr. Jiang Jianning attended the event.



Mr. Zhang Min, Secretary of Yixing Yangxian ETZ Party Working Committee, Director of Management Office and Secretary of Zhangzhu Town Party Committee, introduced the basic facts and development vision of Yangxian ETZ. He said, locating in the geometric center of Yangtze River Delta and the middle of Nanjing-Hangzhou urban belt, Yixing Yangxian ETZ enjoyed exceptional advantage in natural resources and profound cultural background. In 2018, the ETZ was officially upgraded into the national tourist resort and several featured cultural tourism projects were launched. Through this Forum, the ETZ would further explore the historic culture resource, including Jiangnan culture, The Butterfly Lovers culture and Dongpo culture, promote and accelerate the integrative development of culture, tourism and economy within the Town, and create a cultural tourism brand and IP with high-end quality and clear characteristics.



In the Event, Executive President of Jiagnsu Provincial Tourism Association Mr. Zhang Gengqing made his address. According to him, based on its advantages in resources, Yixing Yangxian ETZ would drive the economic and social development of Yixing by creating a group of key cultural tourism projects with characteristics, prospect and influence. The Provincial Tourism Association would further enhance exchange and cooperation, deepen the exploration of resource, form the pattern of Yangxian carefully, and do its little bit to the construction of the first-class national ecological tourist resort.



Mayor of Yixing Municiple Government Mr. Chen Shoubin in his speech pointed out that, as the pioneer, Yangxian ETZ had carried out a series of implementation, including resource integration, project construction, service upgrade and brand establishment. The regional industrial development appeared a promising trend as a whole. He expected all people to introduce more excellent opportunities and resources to Yixing based on the agreement conclusion and cooperation. Yixing would enhance and improve the mechanism, optimize resource allocation, upgrade business pattern quality surrounding the ETZ as the main site, and try its best to create Yixing sample for cultural tourism integration.


VI system of Yixing Yangxian ETZ was also officially published. During the event, a group cooperative projects were signed collectively. Chairman of Jiangsu Provincial Literary Federation Mr. Zhang Jianhua, Vice-president of Nanjing University of the Arts Mr. Li Xiangmin made their keynote speeches on culture and tourism respectively.


To further promote the tourism development in the ETZ, this Forum also organized a cultural salon. Experts and scholars all around the country had a brain storm surrounding the theme of “Exploration, Integration and Expansion”, and had an in-depth discussion on the integrative development of cultural tourism industry from multiple dimensions and levels. They also projected positive approaches and suggestions, expanding the development sight of Yangxian ETZ and offering more directions.


Chairman Mr. Jiang Jianning gave his suggestion. He said, the ETZ should develop distinct and sustainable tourism that was beneficial to the residents in southern Yixing mountain area, and drive the night economy of southern Yixing mountain area to make tourists to stay overnight. That would add the value of Yixing tourism brand and promote the upgrading of southern Yixing mountain area.



Yixing Yangxian ETZ would take the opportunity of this Event to accelerate the district-town integrative development, and try to ascend into the domestic first-class travel destinations during the construction of Tai Lake Bay Science & Innovation Belt and become the preferred garden of Shanghai, even the Yangtze River Delta.


Since the delivery of Yada Yangxian Xishan in September 2020, it has worked with Yangxian ETZ to hold many grand folk activities, such as First Hufu Yangxian Xishan Mid-autumn Lantern Festival and Xishan Lantern Festival Celebration of Yangxian Spring Festival. They jointly promote the tourism and economic development in southern Yixing southern area and enrich the cultural content of the ETZ.